If you go to many company websites, you will find everyone is starting to blog. The challenge is many fail at providing consistent content. The big powerhouse brands find it as a necessity, but why do many small and mid-size business fail at it?
Most fail for one simple reason – they give up.
Blogging is a necessary part of your inbound marketing strategy. Here are the truth behind regular blogging:
Brands that prioritize blogging are 13x more likely to see positive ROI (HubSpot).
43% of B2B marketers state blogging is the most important type of content (Social Marketing Idustry Report).
Content marketing gets three times more leads than paid search advertising (Content Marketing Institute).
Your brand has value and a story to tell consumers.
Are you keeping the great internal conversations of your brand hidden from the world?