If you go to many company websites, you will find everyone is starting to blog. The challenge is many fail at providing consistent content. The big powerhouse brands find it as a necessity, but why do many small and mid-size business fail at it?
Most fail for one simple reason – they give up.
Blogging is a necessary part of your inbound marketing strategy. Here are the truth behind regular blogging:
- Brands that prioritize blogging are 13x more likely to see positive ROI (HubSpot).
- 43% of B2B marketers state blogging is the most important type of content (Social Marketing Idustry Report).
- Content marketing gets three times more leads than paid search advertising (Content Marketing Institute).
Your brand has value and a story to tell consumers.
Are you keeping the great internal conversations of your brand hidden from the world?