Back in 2006, Queenbridge MC Nas, proclaimed Hip Hop is dead.
In similar fashion, there has been a movement in marketing that email marketing is dead.
Just like hip hop, email marketing is evolving. HubSpot reports that for every $1 spent on email marketing, $38 is generated.
Why are brands able to generate income from email marketing? Check the stats below:
- 99% of consumer check their email daily
- 50% of US respondents check their personal email account more than 10 times a day
- More than 50% of emails are checked on a mobile device
With those stats, is there a reason why you should ditch email marketing?