The information age has brought on a rapid influx of information technology. We moved from the industrial where the masses provided industry for the county to a period where the masses are empowered to forge new territory.
This new band of empowered workers can use the internet to compete in business. Ranging from running digital marketing campaigns to attract new customers to helping the sales team to increase conversion percentages, marketing automation helps to streamline marketing and sales efforts.
With time being such a precious and valuable commodity, devoting the right resources at the right time is a necessity.
If you don’t believe marketing automation can help save you time and money, check out the resources here:
80% of marketing automation users see increased leads, and 77% see increased conversions(Instapage).
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead (Social Media Today).
Modern technology could automate 45% of the activities people are paid to perform, and about 60% of all occupations could see 30% or more of their activities automated (Adobe).
Is your business well-positioned to meet the demands of consumers within this knowledge based economy?