They made the internet so much more convenient and help to shrink the world’s information into an accessible format. We can Siri, Alexa, or type a search in a matter of seconds. We then find that information only to move onto the next question – what’s to eat near me?
Customers are searching for businesses. Thus, optimizing your website for search is imperative.
Here are some stats on why optimizing your website is an absolute must:
Google is responsible for 94% of organic web traffic (Web Presence Solutions)
72% of consumers who did a search visited a store within a five mile radius (Wordstream)
There is a 500%+Growth in “near me” mobile searches that contains a variation of “can I buy” or “to buy” over the last two years. (Google)
Are you providing the right kind of information to get found by search engines? Does your website help customers find a specific thing, in a specific area, within a specific period of time?