What would we do without search engines?
They made the internet so much more convenient and help to shrink the world’s information into an accessible format. We can Siri, Alexa, or type a search in a matter of seconds. We then find that information only to move onto the next question – what’s to eat near me?
Customers are searching for businesses. Thus, optimizing your website for search is imperative.
Here are some stats on why optimizing your website is an absolute must:
- Google is responsible for 94% of organic web traffic (Web Presence Solutions)
- 72% of consumers who did a search visited a store within a five mile radius (Wordstream)
- There is a 500%+Growth in “near me” mobile searches that contains a variation of “can I buy” or “to buy” over the last two years. (Google)
Are you providing the right kind of information to get found by search engines? Does your website help customers find a specific thing, in a specific area, within a specific period of time?